'Aata Arambham' Confusion Among Theater Owners

It is known that Ajith-Nayantara starred Tamil hit ‘Arambam’ is releasing in Telugu as ‘Aata Arambham’. The release date was announced to be December 6th. But the fun is a film by title ‘Antham Kadidi Arambham’ was released a week ago which happens to be the dubbed version of Ajith-Nayan’s ‘Billa’ that was released 5 years ago. Though that came in Telugu as remake with Prabhas and Anushka years ago, the dubbed version of that original Tamil version has come a week back.

Now theatre owners are in utter confusion with this film. Since both ‘Antham Kadidi Arambham’ and ‘Aata Arambham’ are sounding similar in titles and since both the films has Ajith and Nayan in lead roles, theatre owners are in doubt if people don’t come to ‘Aata Arambham’ assuming that to be ‘Antham Kadidi Arambham’.

Moreover, especially in rural areas when the films with same hero and heroine come in succession without gap, the latter one always suffers.

Hence many are advising the producer to come up with ‘Aata Arambham’ at least a week later that is on 13th Dec. Anyway, this is not a simultaneous release in Tamil. Already it came in Tamil and scored hit. No difference can be seen if it releases on Dec 13th or 20th as well.