If a film is the body and soul then its title is like the head. Without a proper title, a film never gets to create the right kind of hype or vibe.  That is why many filmmakers spend a lot of time and energy in coining the right kind of titles.  

But in Tollywood some new trends are being observed regarding them. Till recently English titles used to come like ‘Happy Days’ ‘Life Is Beautiful’ ‘Backbench Student’ ‘Mr Perfect’ ‘Darling’ ‘100 Percent Love’ ‘It’s My Love Story’ for Telugu films and even now English titles keep coming but lately this is shifting to Hindi and titles in Hindi are coming. 

Notable among them are ‘Ishq’ ‘Hum Tum’ ‘Dil Deewana’ ‘Maine Pyar Kiya’ and others.  Whether it is the lack of proper Telugu titles or if the makers are thinking this would connect more with the youth we don’t know but we have to wait and see how this trend is going to create a difference for the Tollywood business.

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